Using a flashy web site as the centerpiece of their attempts to lure inactive but eligible voters, organizers
and state leaders say they are trying to break down cumbersome information scattered throughout the
Internet to make it easier for voters to understand their options. For those who are just forgetful or are
simply in need of a gentle prodding, reminder e-mails will be sent out to anyone who signs up.

"There is a great need for this right now," Secretary of State William Galvin said at a press conference
held to announce the campaign's kickoff. Galvin said that while initiatives such as the so-called Motor-Voter Law are aimed at increasing voter registration, not enough is being done to get those already registered
to the polls. Not showing up to vote, "is, in effect, a decision to be powerless," he said.

Madhu Sridhar, who heads the League of Women Voters of Massachusetts, said the web site -
votinginfo.info - evolved from focus groups held on college campuses across the state, allowing students
to weigh in on web site design techniques that successfully attract the attention of young voters. Dancing words, surveys and quizzes offering prizes are some of the features that came from those conversations.

Organizers are also using the momentum of the campaign to press for other voting reforms, including
improved training of poll workers and more accessible voting registration options. Voters who want to participate in the March 2 presidential primary must register by Feb. 11.

"We need to look at same-day registration," said Leonard Alkins, who heads the NAACP's Boston
chapter.

Kerry Costello, president of the League of Women Voters of Boston, blamed "inadequate training of [poll] workers" for miscommunications and misunderstandings that often discourage new voters. Better training, Costello said, would help bring voters back to the polls.

Meanwhile, minority groups are looking for ways to use the campaign to stimulate greater interest in political issues in their communities. "Our community is still learning to exercise our right to vote," Serene Wong,
of the Asian Outreach Group.

Galvin said he hopes the League of Women Voters' efforts will also reduce Election Day complications that inevitably surface, with voters showing up to vote in the wrong polling location, or not realizing they are not registered to vote.